PR, Communications and marketing for law firms

Why should law firms choose GD Consulting?

Clients tell us that when it comes to getting opinion out into the market, quickly, and in the right places, we are the best.

If you have an opinion on a news event, you may want to get broadcast media coverage. If you have a view on an upcoming change in the law, you may need to get an opinion piece in the trade press

As one of our clients recently said:
“When it comes to getting coverage, then pound for pound, GD Consulting is the best in the business. If I needed broadcast, opinion pieces or simply to bounce ideas off someone, Giselle is my go-to expert.”

How do we differ from other firms?

There are a few things that we do that are hard to replicate and they are essential for law firm coverage:

First, we keep our eyes on the media so we know what’s newsworthy and what’s not. We have a good sense of which way the wind is blowing and so we’ll be able to give you a good idea if your story or opinion is likely to gain traction or not. That saves you time and money.

Second, we know what readers, editors and journalists need and what lawyers want. At the intersection of those points is clarity. We draft quotes and opinions from lawyers in a timely fashion which tend to be used higher up the article as they help define the piece. Whether that’s two lines send to the FT in a live news situation or a 500 word opinion piece turned around quickly in a morning, it’s what we do every day.

Lawyers love this as they can quickly edit/tweak our work and focus on their day job of advising clients.

More than just PR

The beauty of our PR work is that it doesn’t stand alone, it joins up with the rest of your marketing strategy.

We have experience working both in-house (permanent and interim roles) and on retainers which means we know how to handle small, medium and large brand, communications and marketing projects.

We can help you stand out from the noise by :

Creating or refining your visual branding
Developing your brand strategy and your brand story
Crafting your tone of voice and brand messages
Drafting and honing your key messages
Designing and creating your websites
Copywriting your marketing materials
Ghostwriting your articles

Testimonials

Giselle quickly make an impact and she certainly hit the ground running. She developed relationships quickly and effectively. She was instrumental in achieving our largest ever national coverage as part of a campaign to raise the profile of our private wealth team.
Anthony White, Director of Business Development and Marketing at Stephenson Harwood LLP
Giselle is a dream to work with and was pro-active and resourceful colleague.
James Quarmby, Partner - Private Wealth & Tax at Stephenson Harwood LLP
Giselle is hard working and has a very keen sense of what is newsworthy, which results in her achieving a high number of media hits for her clients.
Richard Elsen, Owner, Farraline
Giselle thinks laterally, knows everyone and can get your business profile raised professionally, effectively and in all the right places where it counts. She is an asset in any PR project and comes highly recommended.
Mark Dembovsky, Chief Executive at Doughty Street Chambers
Giselle is an excellent networker and has an instinctive understanding of the type of copy that would be of interest to editors. Unlike some PR’s she never wastes your time and I have several times acted on her suggestions for editorial in the Gazette.
Paul Rogerson, Editor-in-Chief, Law Society Gazette